Strategy and design of the patriotic community Ministry of Defense of the Russian Federation
We were approached by representatives of the Russian Ministry of Defense with the task of coming up with a community to popularize the Russian armed forces. I immediately came up with the idea of calling it Defend Russia. When one of my friends subscribed to this community, my feed would show Ivan Ivanov liking Defend Russia.
Over the course of a few years, over 500,000 people subscribed to the community.
We developed the name, logo, corporate identity, social media design, community strategy and content plan.
Logo
Design of a social network
Content Strategy: Doping-Pong
In addition to the latest army-related news, we have implemented a unique content plan. For example, together with the St. Petersburg art group Doping-Pong, they came up with and posted unique images on patriotic themes and tied to certain dates and events.
We present to your attention some (in our opinion, the best) examples of collaboration.
Space pioneers or a Flag Bearer at the dress rehearsal for the Grand Opening of the Flying Saucer Parade on Red Square.
The standard-bearer. Doping-Pong, 2013
In honor of the victory over German fascism. Dedicated to the day of May 9th.
The snake fighter. Doping-Pong, 2013.
On Defender of the Fatherland Day.
Here's to you! Doping-Pong, 2013.
This is how the heir of the Romanovs might look in our time.
Blue blood. Doping-Pong, 2013.
My champion! Doping-Pong, 2013.
The new picture Join our ranks is dedicated to the legend of the USSR Navy — Galina Shurepova.
Galina Alexandrovna is the rarest representative of the diving profession for Soviet women, the USSR champion in scuba diving. In 1961, Shurepova dubbed Anastasia Vertinskaya during underwater filming in the film Amphibian Man. But most importantly, for many years the secret business of her life is dolphins. In 1967, Shurepova was offered a job near Sevastopol in the military — to train combat dolphins, which she did for almost forty years. Now he lives in Sevastopol on a pension.
Join our ranks. Doping-Pong, 2013.
Santa Claus and the Snow Maiden in the image of partisans.
Victory is Ours! 1944-2014, Doping-Pong, 2014
For the Sochi 2014 Olympics.
To the start! Doping-Pong, 2014
On the day of the Russian Navy.
Naval battle. Doping-Pong, 2014.
The painting is dedicated to the Russian fencer Sophia the Great, who repeatedly defended the flag of our country at international competitions.
Great. Doping-Pong, 2014.
On the Day of the Flag of Russia.
The cosmos is ours. Doping-Pong, 2014.
To the 100th anniversary of the Memorial Day of Russian soldiers who died in the First World War.
Farewell of the Slavs. Doping-Pong, 2014.
For the Day of the Border Guard in the style of I. Bilibin
On guard. Doping-Pong, 2014.
For the Cosmonautics Day.
The cosmos is ours. Doping-Pong, 2014.
Website
Our team developed a community website, which eventually received a media license.
Infographics
Our team developed a community website, which eventually received a media license.
Defender's Rules
We have come up with, drawn and animated the rules of the Defender of the Fatherland.
