Contemporary Arts Developing Fund
SoloMedia created the corporate identity and a presentation website for the Contemporary Arts Developing Fund (FRSI). The logo combines the Russian abbreviation with the fund’s full name wound into a spiral, a sign of endless movement and development. For materials in other languages there is a Latin-script version, CaDF.
The letters of the abbreviation became a pattern and the spiral a graphic element in its own right: they work on letterheads, envelopes, business cards, folders, notebooks, posters, signage, merch and even on a CD cover.
We designed the website in two versions, a light one and a mint one. Both greet visitors with the same spiral of the fund’s name, followed by exhibition news, an introduction to the fund, publications and projects.
