Brand Identity and Logo Design
A brand is how people recognize you before they read your name. As a branding agency, we create brands from scratch and carefully refresh ones that already have a history: from the idea and logo design to brand identity, a brand book, and how the brand looks on your website, in your app, on air and at your events.
What's included
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Brand strategy and platform
Who you are, who you serve and what sets you apart. Everything else grows from this, from the name to the tone of voice.
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Naming
A name that is easy to remember, easy to say and possible to register.
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Logo design
A mark that works just as well on a business card as on a building facade or an app icon.
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Visual identity
Colors, typefaces, graphic elements, patterns and photo style: the brand's visual language.
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Brand book and guidelines
Rules that keep the brand looking the same in the hands of your team, contractors and partners.
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Rebranding
A refresh that keeps what people already know and love about the brand.
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Event and environmental identity
Forums, festivals, exhibition stands, sports venues and TV shows.
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Brand in motion
Animated logo, intros and on-air graphics.
Projects
CSKA How to redesign a legendary brand while maintaining its authenticity 
GlavKino Corporate identity of the country's main film studio 
Eurovision 2009 Identity and postcards for the Eurovision Song Contest in Moscow 
LADA Sport WTCC race livery and team identity 
RosTech Design concept of the exhibition stand RosTec at the St. Petersburg International Economic Forum 
FRSI Contemporary Arts Developing Fund 
Seliger Seliger Forum 
A Studio Development of a new logo, corporate identity and key visual for the legendary pop group. 
Unagrande YogaClub How a Cheese Brand has Taken over Yoga Territory 
PROLEUM How a long fruitful collaboration gives birth to a WOW result 
Defending Russia Strategy and design of the patriotic community Ministry of Defense of the Russian Federation 
Sochetaizer 
PillVille PillVille - The world's first NFTv show for adults ![[M-13]](/images/cases/thumbs/m-13.webp)
[M-13] 
Sketch 
MASTER THE WORLD CIRCUS AWARDS 
KinoPrizyv Identity and website for the All-Russian feature film screenplay contest 
Minute of Fame on Channel One Opening titles for the “Minute of Fame” show on Channel One, 2013 How we work
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Discovery
We study the company, the market and competitors, and talk to the people who make decisions.
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Strategy and concepts
We define what the brand should say and present several creative directions.
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Logo and key elements
We develop the chosen direction into a mark, colors, typefaces and graphics.
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Identity in use
We test the identity where it will live: documents, website, social media, packaging, wayfinding and merch.
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Brand book and handover
We compile the rules and source files so you can run the brand without us.
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Ongoing support
We stay on hand: new materials, the website, the app and video are made by the same team.
Why SoloMedia
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20+ years in branding
TEFI and Promax BDA awards, visuals for Eurovision 2009 and the Sochi Olympics.
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Brand, website and video in one team
The identity doesn't get lost in handoffs between contractors: it's run by the same people who created it.
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Any scale
From studios and foundations to state corporations, sports clubs and national TV channels.
FAQ
What does a brand identity include?
A logo, colors, typefaces, graphic elements and the rules for using them, plus layouts for the key materials: documents, presentations, social media and the website. The exact scope depends on where the brand will live.
Can I order just a logo?
Yes. But a logo without a visual identity soon starts to look different from one medium to the next, so we usually suggest at least a basic set of rules.
What's the difference between a brand book and brand guidelines?
A brand book covers both what the brand means — mission, values, tone of voice — and how it looks. Guidelines are practical rules for using the logo and visual identity. We make whichever your team needs.
Do you rebrand companies with a long history?
Yes, it's one of our strengths. That's how we refreshed the CSKA brand: we kept what matters to the fans and gave the crest a contemporary look.
How much does it cost and how long does it take?
It depends on the scope: a logo and a full brand platform are very different jobs. Get in touch, and after a short call we'll give you a timeline and a price.
Do you work with companies in other cities and countries?
Yes. We're a distributed team and work remotely: meetings over video, files in shared folders.
Other services
Discuss your project
Tell us what you need on Telegram, by email or by phone, and we'll suggest a solution, timeline and price.