Cocktail and ingredient database: built and supported from day one
InShaker is a database of cocktail recipes and ingredients, and an international community of bartenders has grown up around it. The Russian edition holds more than 1,100 recipes and nearly 800 ingredients and barware items. Classics such as the Negroni, the Margarita and the Aperol Spritz have more than a thousand ratings each, and the database runs in eight languages.
Linked to it is a platform for the trade: a media outlet covering the bar industry, brand contests for bartenders, résumé-style profiles and a bartender ranking, industry awards and a party planner. The ranking lists more than 5,000 bartenders, and the media archive holds nearly 4,000 articles.
SoloMedia has worked on InShaker since the project began: it built the platform and still provides its technical support.
The cocktail and ingredient database
The catalog opens with search and seven filter groups — strength, taste, base, group, series, color and method — and every listing already shows the ingredients with measures and the rating. The video follows one path through the database: the pink color filter, the Cosmopolitan scaled up to four servings, a jump to the cranberry juice page and the list of cocktails that use it.
The recipe page
A recipe page shows a large photo of the drink, tags that link back to the filters, ratings and the cocktail’s chart position. The ingredient list scales to any number of servings and sits next to the bar tools needed, followed by a step-by-step method and a note on what to tell the guest about the drink. Comments and similar recipes come next, and the most popular cocktails of the last 30 days make up a separate chart.
Ingredients, collections and search
Ingredients and barware are sorted into 34 categories, from fruit, berries and liqueurs to glassware and bar tools. Every ingredient has its own page with a photo, tags, a description and all the cocktails that use it, such as 146 recipes with London dry gin. More than three hundred themed collections group recipes by occasion, season, taste or country, and search answers across six sections as you type, from cocktails and ingredients to trends, missions and bartenders.
A media hub for bar culture
The home page is the Trends feed, with News, Knowledge and Mixology sections. Pieces come in three formats: standard articles, card-based stories with a table of contents, and long reads. The feed also has slots for ad banners.
Missions, résumés and the bartender ranking
Missions are contests that brands run for bartenders and venues. Each brief is made of cards covering the task, prizes, timing and rules, and entries are posted straight in the comments. The Daiquiri Boom 2.0 team festival had a prize fund of 1.7 million rubles. Rating points and brand certificates land on the bartender’s profile, which works as a résumé: bar, position, experience, “respects” from colleagues and career history. The bartender ranking can be filtered by city, bar and position.
Party planner
Users set the number of guests, the date and time and pick the cocktails, and the planner builds a single shopping list: drinks, ice by the kilo, glassware and bar tools. The plan can be shared, and ready-made party templates offer a quick start.
On mobile
The site adapts to phones: in the catalog, search and filters sit above the recipe list, a recipe splits into tabs for ingredients, barware and method, and feeds and catalogs line up in a single column.
Eight language versions
The Russian, Ukrainian, US, UK, German, Spanish, French and Italian editions run on one platform, and inshaker.com opens the edition that matches the visitor’s browser language. The cocktail database is shared: names and page addresses are translated, and the US edition gives recipes in ounces.
